About
My name is Shaun Ruvoldt, and I am a retired Master Sergeant as well as a combat Veteran. I enlisted in the U.S. military in April 2001 while I was still in high school. I wanted to serve my country in some capacity, and I also wanted to obtain my college degree. After completing my initial training, I returned to Ohio to serve in the Ohio Army National Guard. In 2004, I was deployed in support of Operation Iraqi Freedom. Upon my return from my deployment, I transitioned to a role in recruiting as an AGR (Active Guard Reserve) soldier. I have been involved in recruiting in various capacities for over 18 years until I was medically retired at the end of 2023.
During my time in recruiting, I have served as a field recruiter, Senior Marketing NCO (Noncommissioned Officer), NCOIC (Noncommissioned Officer in Charge) for both small and large companies, TFO (Task Force Officer) recruiter, and a Battalion Master trainer. I have gained extensive experience in a wide range of roles within the military recruitment sector for nearly two decades. In essence, I am fluent in the lingo because I lived the experience.
Throughout my tenure serving our esteemed nation, I have received numerous awards and recognitions. While working in the Ohio marketing department, I was honored with the title of Marketing NCO of the Year for delivering outstanding results for the battalion and promoting the organization across the far reaches of Ohio in ways that significantly aided the recruiter. Additionally, I have been awarded the title of “Expert 7,” which is effectively the NCOIC of the Year, for three consecutive years—a feat that has never been achieved by anyone in the Ohio Army National Guard’s history.
This back to the basics Military Recruiting Playbook is designed specifically for military recruiters by someone who has been in their boots—a former military recruiter. Whether you are new to the field or a seasoned veteran, this book is easily accessible and can be fully utilized.
Shaun Ruvoldt draws on over 18 years of experience to effectively leverage time management as a strategic advantage during the recruiting process. He transformed recruiting into a systematic checklist. Shaun figured out how to maintain focus on the mission, execute daily recruiting tasks, and provide leadership and support to each recruit after enlistment, all while remaining impartial regarding the various military branches.
In the Military Recruiting Playbook, you will uncover:
• The importance of your mission
• Ways to return to the basics
• The importance of networking
• Strategies for effective time management
• Prospecting techniques
• Processing methods
• Service after the sale principles
• Effort vs progress
Throughout this playbook, recruiters will find Shaun’s “★Pro Tips” and “my recommendation is;” Shaun sincerely hopes recruiters will implement these insights throughout their recruiting year. While the recruiting landscape can be challenging, it can be streamlined by following the tips and recommendations provided in this playbook. This book is intended to support the Armed Forces in their recruiting efforts, helping them meet their annual goals and succeed in the military recruiting field.
Client Reviews
“If you are a military recruiter, this book is a must have! Whether you’re just starting out or a seasoned recruiter trying to get back to the basics it has everything you need A-to-Z!”
— William Wells“Solid book that will really help any military recruiter get back to the basics that work. Just bought 4 more to gift to my team.”
— Jesse Helton“This can be a great tool for recruiters in the future. So Proud that you set this goal and met it - kudos to you!!!”
— Diane